Monday, October 6, 2014
Cru-Cutters, headquartered in Boone County, KY, is owned and operated by Chris Cook. The company, founded in August, 2005, focuses on keeping their customers happy.
Cru-Cutters is a multi-year Emerging 30 Award winner. When asked about the key to their success, Chris said, “I’ve always taken a long-term perspective and have hired a first-class staff, from the office staff to the designers to the production team. They come in with expertise and I trust them to run their area. Each of them also feels like they are part of the family and do their best to make the customers happy and do the right thing.”
The tough economy was actually the reason for their fantastic growth over the past 5+ years. Going into the recession, Cru-Cutters was a relatively small company with low overhead allowing them to weather the downturn and gain new clients while others were cutting staff to reduce their costs. They were able to expand their business from landscape maintenance to include landscape construction and also into plant and turf care. Cru-cutters is partnered with Drees and Fisher Homes and for new home purchases, they can offer packages for all three services.
Their biggest opportunity going forward is in plant and turf care because there is less competition due to expertise required to meet state regulations. Chris is also excited about their expansion into an additional 2.5 acres which will allow more room for materials’ storage, equipment and employee parking.
Submitted by Chris Allen, The Business Spotlight, Inc.