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E30 Profile: Greater Comfort Heating & Air Conditioning, Inc.

Wednesday, January 7, 2015

Greater Comfort Heating & Air Conditioning, headquartered in Newport, KY, is owned and operated by Dan Lickert – President. The company, founded in 2005, focuses on providing great service by doing the right thing and offering a fair value while they do it. 

Dan’s most important business lesson is to be careful of the lure. It is important to not go after bigger fish than you can handle. In following this, Dan’s business has been able to grow rapidly but with clients/jobs they could handle at each point in time. Dan also believes in the importance of treating people right.

Greater Comfort’s biggest challenge has been continuing to find the right talent to allow their continued growth and also ensuring the business could retain their great people. Dan is a big believer in investing in his people through ongoing training & development.

For those starting a business, Dan encourages them to not take shortcuts or the easy route. Dan believes it is always better to take a longer-term approach and do what’s right, even though it may be harder.

When asked whom he most admires, Dan chose Bob Armstrong, Jr. Bob was a great listener and mentor. The positive attitude, compassion and wisdom he possessed had an impact on Dan and helped him become who he is today.

Submitted by: Chris Allen, The Business Spotlight, Inc.

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